Apple Halts Electric Car Project, Shifts Focus to AI

Apple has decided not to make an electric car. The company was working on a project called “Project Titan” to build a car. But now, Apple has stopped this project. Instead, the company will work on developing new artificial intelligence (AI) technology.

Around 2,000 employees were working on the car project. Now, they will shift to work on AI projects. Apple’s leaders informed the employees about this change recently.

For many years, there were rumors that Apple was trying to make a car. Earlier this year, reports said that Apple was still working on the car project and planned to launch the car in 2028.

electric car – a car powered by electricity instead of gasoline

artificial intelligence (AI) – computer systems that can perform tasks that normally require human intelligence

project – a planned piece of work

employees – people who work for a company

rumors – stories or information that may not be true

Apple has reportedly abandoned its long-standing ambition to develop an electric vehicle, codenamed “Project Titan.” Instead, the tech giant will redirect its resources towards advancing generative artificial intelligence (AI) capabilities, according to Bloomberg.

The company’s chief operating officer, Jeff Williams, and Kevin Lynch, the vice president overseeing Project Titan, informed employees of this strategic shift. While the decision will lead to job cuts, the exact number of affected positions remains undisclosed.

Rumors about Apple’s secretive automotive endeavor first surfaced in 2015, fueling speculation about the company’s foray into the electric vehicle market. However, the project encountered numerous obstacles, including high staff turnover, constantly changing plans, and internal skepticism, as reported by The Information in 2022.

Despite initial aspirations for advanced self-driving capabilities, recent reports suggested that Apple’s electric car would lack cutting-edge autonomous features and remain below the $100,000 price threshold.

abandoned – given up or discontinued

ambition – a strong desire to achieve something

codenamed – given a temporary name or code name

strategic shift – a change in overall direction or plan

foray – a first attempt or venture into a new activity or area

In a pivotal decision, Apple has reportedly abandoned its long-standing endeavor to develop an autonomous electric vehicle, codenamed “Project Titan.” Instead, the technology behemoth will reallocate its resources towards advancing its generative artificial intelligence (AI) capabilities, according to a Bloomberg report.

This strategic shift was conveyed to employees by Apple’s chief operating officer, Jeff Williams, and Kevin Lynch, the vice president spearheading Project Titan. While the move is expected to result in job cuts, the precise number of affected positions remains undisclosed.

Rumors surrounding Apple’s clandestine automotive ambitions first emerged in 2015, fueling speculation about the company’s foray into the burgeoning electric vehicle market. However, the project encountered numerous impediments, including high staff turnover, constantly evolving plans, and internal skepticism, as reported by The Information in 2022.

Despite initial aspirations for advanced self-driving capabilities, recent reports suggested that Apple’s electric car would lack cutting-edge autonomous features and remain within a price point below $100,000, potentially compromising its competitive edge in the market.

pivotal – of crucial importance or significance

endeavor – a course of action or project undertaken

behemoth – a very large and powerful organization or entity

reallocate – reassign or redistribute resources

clandestine – kept secret or done secretively, especially because illicit